Meeting on AIT Awareness & Compliance Campaign – Khyber Pakhtunkhwa

Meeting on AIT Awareness & Compliance Campaign – Khyber Pakhtunkhwa

A meeting with the World Bank was held under the chairmanship of MBR (Taxes), attended by the Secretary Taxes, to review the Agricultural Income Tax (AIT) Awareness & Compliance Campaign.

The Board of Revenue, KP, in collaboration with KPITB and KPRMP, has engaged M/s Channel 7 Communications to implement the province-wide campaign covering over 109,000 potential taxpayers.

Participants:
Mr. Atta ur Rehman (Project Director E-Stamp) and Mr. Hayat (Director IT) also attended the meeting.

Key Focus:

Strategic communication and behavior-based awareness.

Multilingual outreach via radio, TV, social & print media.

District/tehsil seminars through Farm Service Centers and Revenue Offices.

Monitoring through pre/post surveys and periodic reports.

Deliverables: Communication strategy, outreach materials, and final impact report.